You can take this information and ask yourself: What does the color blue make people feel? Why do brands tend to try to evoke that in their logo? Why might someone want to use red instead? What does the color red indicate? While blue is the most common logo color, that doesnвЂ™t necessarily mean itвЂ™s the best. LetвЂ™s have a look at the choice in colors by the worldвЂ™s biggest brands: One shade of color may work for one brand, while another business in the same industry may find a different color more effectively supports their goals. Logo design is an exercise in imagination, and thereвЂ™s no out-of-the-box solution that will fit every businessвЂ™s needs. ItвЂ™s one of the key pillars of branding and marketing and it is a key player when it comes to deciding on your logoвЂ™s colors. How a Logo Color Influences Perception of Your BrandД¬olor psychology is the study of hues and their influence on human behavior.

Once you know what different colors mean, youвЂ™ll be able to better navigate color meaning to tell your brand story as effectively as possible. This guide will walk you through everything you need to know about color theory for business. If there were, we might see varieties of golden arches on everything. While there are many best practices in the design world, there is no вЂњone size fits allвЂќ model for logos. While the idea of finding вЂњthe right wayвЂќ to use color can feel daunting, itвЂ™s actually a pretty approachable task. The most iconic, well-known logos share a couple of traits: The logo you choose for your brand should be instantly recognizable by your customers. Logos are everything you want to say about your brand without actually saying it. That means you truly have to work your magic to make that logo stand out.

It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your brand just from your logo alone. ItвЂ™s the first impression someone will have of your business.Д¬hoosing the right logo can make all the difference in how people feel about your brand.

When using a lot more red in a space, I would use a much more muted, blue based red.What color should your new logo be? Choosing the right logo color for your business isnвЂ™t an easy task. вЂњIf wanting accents of red, I would go for an orange based, firecracker red. вЂњIf you want to make a bold statement, pair red with white and almost any grey, If not, pair red with linen, muted greens or a black back drop and use small amounts of red.вЂќ I ask them have you always loved the colour? Or are you just loving it this year? Are you happy to go to sleep and wake up to the same colour?вЂќ вЂњI always gauge with my clients what they are comfortable with in terms of colour before using too much. Only choose red if you truly love the colour You can then have some fun and re-arrange these items throughout your home if you need to change it up.вЂќ вЂњI love using red in artwork, vases, books or decorative pieces that are not overly domineering. I often add a pop of colour by having a small red item in a book case or on a side board against a more neutral overall colour palette in the space.вЂќ

вЂњA splash of the colour red can lift and enhance a room, whether on a large or small scale. Interior designer Jasmine McClelland of Jasmine McClelland Design firm has some helpful tips and tricks that she personally uses when decorating with the colour red. Tips and tricks for choosing colours that go with red

Black and white logo pop of color